Google Adwords

We have designed the 'Google Adwords Certification Program’ to empower professionals and entrepreneurs to reach their digital marketing goals. Our Project based teaching methodology covers both the strategy and implementation techniques which help you develop tangible skills.

Key Features

  • Designing an Online Marketing Strategy integrated with overall marketing objectives
  • How to make and launch Remarketing campaigns
  • Understand ROI measurement of online marketing using Web Analytics
  • Get trained to attempt the Google AdWords Test to become a “Google Certified Professional”
  • Get a chance to implement all that you learn on a live project of your choice

Curriculum Overview

1. Search Engine Marketing Overview
  • Understanding Google search
  • Rule based personalization of marketing at internet scale
  • Understand ROI measurement of online marketing using Web Analytics
  • Overview of Google Adwords, Microsoft AdCenter and Yahoo Search Marketing
2. Pay-per-click overview
  • PPC definition & it's functioning
  • Important Terms - Quality Score, Conversion Rate etc.
  • Quality Score Overview
3. Strategizing PPC campaigns
  • Setting objectives, goals & expectations
  • Actionable metrics for performance measurements
  • Formulating account structure
  • Effective segmentation of keywords
  • Usage of multiple match types
  • Non-overlapping Ad Groups
4. Market Analysis
  • Understanding industry key-drivers
  • Competitive Analysis
  • Organizational positioning
  • Targeting
5. Ad writing Techniques
  • Compelling ads that increase click-through-rate's (CTR) lower costs
  • Understanding, Analyzing & Improving - Relevance & Quality score
  • Improve conversion rates, targeted ads & relevant landing pages
  • Ad preview tool
  • Best practices like using features such as reviews, +1 button etc.
6. Campaign Management
  • Overview of the tools
  • Understanding advance functionality
7. Bid Management Plan
  • Understand bidding strategy
  • Manual vs. Automated bid management
  • Different bid management features like CPA bidding, position preference etc.
8. Effective Landing Pages
  • Importance of UI/UX design
  • Call-to-action
9. Performance Tracking
  • Set campaign objectives & goals
  • Define Performance Metrics
  • Monitor PPC activity with Google Analytics
10. Decipher User Psychology
  • Understand & connect with the user
  • Benefit from search behavior of prospective customer
11. Reporting & Analysis
  • Integrate PPC account with Google Analytics
  • Understanding reports and define the future plan of action
12. Testing
  • Multivariate Testing
  • A/B split Testing
13. SEM Management (Other Opportunities)
  • Re-marketing
  • Mobile Advertising
  • Display & Video Formats
  • Optimize the display network campaigns
  • Track & measure views through conversions

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