Marketing Stratagy

Influencer marketing is an evolving trend in SEO; it lets you offer enhanced user engagement, generate more traffic, increase brand visibility and more. Actually, it is a digital and modern version of word-of-mouth marketing strategies, that is becoming popular as people prefer hearing from those whom they like and admire.

However, for getting best results from your influencer marketing, you need to ensure that the strategies you are implementing are not only effective but are made as per the latest trends. Here are the latest influencer marketing strategies for 2017 that would let you get success in your marketing campaign.


  • Set your goals

    Instead of focusing on personality, most of the people focus on persona while building their brand. But, they do a big mistake. Your brand is about your personality and the value that you bring to the audience. So, instead of focusing on a persona, try to be yourself. Your brand must be the reflection of your personality and must show the people that who you are in person.

  • Add value to your brand

    No one has the time to read and respond to the longer messages; you need to be to the point while communicating with your influencer. And obviously, for that, you need to be clear about what you want to accomplish. So, the first thing in the influencer marketing is setting your goals that you want to achieve with the help of your influencers.

    However, no matter what is your goal, you just need to be sure about it. It can be the promotion of a new product, brand awareness, an increase in the traffic/sales or any other.

  • Start your search for influencers

    Once you set your goal/goals, it is the time to look out for the influencers. No doubt there would be many but all of them would not be a right fit for your business and goals. So, what you need to do is reaching out the influencers who deal in the desired target market and can help you accomplish your goals. You need to make sure that they deal in the same demographic as of yours. Make a list of all you find appropriate for you.

  • Choose the right influencers

    Now, you would be having a long list of influencers among whom you need to find the right ones. Though the process of choosing the right influencers is easy, it needs efforts from your side. You need to check their profiles on different social media platforms and analyze what type of content they create. Check their bios, recent content updates, photos and videos to know how they interact with their audience. You can also go through their interests and likes. All this information will not only let you know more about them but will also help you in approaching them the right way.

  • Approach them on different platforms

    The next step is to approach them. If you are thinking that an email with some attention grabbing subject will work, you are wrong. Influencers get hundreds of emails in their inbox daily, so great chances are there that your email would be lost. You need to do something to make your name familiar to the influence as it would increase the chances of getting your email read.

  • Build a personal relationship with the influencers

    Once you receive the desired response from your potential influencers, make efforts to build a relationship with them. Be quick to reply their queries, make time to interact with them, ask if you can do any favor to them and look for the other ways you can enhance your relationship with them.


All these strategies will let you build an effective brand and make your name in the industry. Though there are some other strategies but you should try them only after getting your hands over the above-mentioned ones. It is better to work on a few and derive expected results rather than implementing in plenty and getting nothing in the results.

All these strategies will let you build an effective brand and make your name in the industry. Though there are some other strategies but you should try them only after getting your hands over the above-mentioned ones. It is better to work on a few and derive expected results rather than implementing in plenty and getting nothing in the results.

Write us a message


Have a question?
You can contact us anytime...